Blog - Yohan Dalpatadu

August 26, 2018

The relationship between Strategic Management and Leadership

Strategic Management can be explained as a set of managerial decisions and actions that controls the long-term performance of an organisation. Strategic Management performs in an organisation as to its mission statement and creates methodologies to gain goals through the appropriate utilisation of its resources. The organisations that apply Strategic Management in their decision-making process...

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August 25, 2018

The role of Strategic Marketing

Strategic marketing is an approach an organisation effectively segregates itself from its competitors by exploiting on its strengths to provide a better value continuously to the customers than its competitors. This means a lot more than working with the marketing mix.   The goal of strategic marketing is to increase an organisation’s segregation over competitors...

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