Search Engine Optimisation
Drive greater traffic to your website through organic search listings. Bring your website to the top of search engine result pages with my proven SEO strategies.
Search Engine Optimisation (SEO) is the process of trying to increase a site’s ranking in the search engine results. The process involves altering or optimising your website, and it’s content so that search engines deem it to be relevant and useful to specific topics. Creating a site that’s responsive, mobile-friendly on the foundation of a good SEO strategy, it adds authority and value to your website and ensures you rank at the top of Search Engine Results Pages (SERPs) for the products and services you offer.
When users perform searches on search engines, they are presented with a list of results for that particular search term. These generated results are called Search Engine Results Pages (SERPs), and the websites that appear at the top of the SERPs will receive a majority of the traffic from search engines and are referred to as organic search. So simply put, the higher you are on the SERPs, the greater your visibility and greater your organic traffic, which in turn leads to a higher chance of conversions.
For instance, if you are operating an organisation such as a startup, attracting and retaining a loyal client base is vital to your company’s long-term success. While there are many factors that go into customer engagement, search engine optimisation is one of the most important, hence why you should be adopting a sound SEO strategy from the get-go. SEO marketing can seem complicated at first, especially since strategies must evolve based on your market. However, don’t let that scare you, as I will point you in the correct direction and ensure that your digital marketing campaign is a success.
Similarly, when operating a small or medium-sized company, you are looking to scale your business; thus, an SEO Strategy is a must. Whether it is understanding what type of pages to create to boost your revenue or understanding how to utilise content marketing, a strong strategy must be implemented to ensure success. By working with me, you’ll receive personalised direction on how to apply a sound SEO strategy, which is designed to promote your business, increase your company’s exposure, and attract new visitors who convert.
If you’re a business looking to expand internationally, utilising market-specific SEO strategies are key to making a successful global transition. SEO tactics that yield favourable results in a company’s local market may not be as effective in other countries. Thus, businesses need to tailor content, and include localised keywords for each new market, they plan to enter. Doing so allows your business to tap into the massive opportunities for growth that exist internationally.
For enterprise-level businesses that have an established brand and customer base, keeping your site relevant with a strong SEO strategy is crucial to long-lasting success. Furthermore, to remain competitive in your field, your company’s site should always be utilising the most trendy SEO practices. By adapting to current and changing SEO trends, it allows your website to stay relevant in the eyes of the search engines and keeps bringing organic traffic.
I strive to have an analytical approach when devising an SEO strategy. My objectives and strategies are built upon hard data so that I can create the most efficient, results-oriented campaigns possible that are analytically sound. My work ethic is such that my clients are consulted every step of the way, with an emphasis on knowledge transfer to be more transparent in the whole process. Below is the structure I follow, incorporating both off-page and on-page SEO methodologies while abiding by industry-grade SEO practices.
- Competitor research
- Consumer research
- Website audit
- Keyword research
- Information architecture and user experience (UX) review
- Onsite optimisation
- Implementation of new information architecture
- Metadata optimisation
- Internal anchor text optimisation
- Alt tag optimisation and, rarely, noscript optimisation
- Canonical tags (checking, implementing or removing)
- Sensible implementation of robots.txt
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimisation
- Correction of faulty front end code
- Correction of other front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times
- Creation and uploading of any additional SEO-specific code deemed necessary
- Removal of duplicate copy/content
- Transactional content creation
- External backlink analysis
- Internal link analysis
- Google My Business listing
- Link building
- Content creation
- Social media
- Structured data/schema markup
- Content Silos
- Ongoing analytical review
- Ongoing conversion rate optimisation (CRO) and UX optimisation
Following the skeleton of this strategy, I also focus on five other core areas when implementing an SEO plan. They are on-page SEO, off-page SEO, content marketing, technical SEO, and page speed optimisation.
On-Page SEO is all about making your company’s website more user-friendly and relevant to the user’s search query making it easier to be picked up by SERP’s. This can be achieved by optimising meta tags, title tags, visual content and having a clear HTML source code, that not only makes your site more visually appealing but also helps to boost your site’s ranking in organic searches.
To achieve a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Search engines only want to give users search results that provide them with the most value, most relevant and up to date content. Thus search engines consider factors like inbound links and the relevancy of a site when ranking them using their algorithms. Having a proper off-page SEO strategy not only increases your site’s ranking but will also attract new users to your website from blog post references, mentions on social media, and other digital PR efforts.
We’ve all heard the phrase “content is king,” and when it comes to SEO, that’s exactly right. Having consistent, well-researched content on your site is essential to increasing your ranking in organic searches and helps in establishing yourself as a thought leader in your niche. Think of SEO and content marketing as bread and butter; they perfectly complement each other when done right.
User-friendliness is just as important as the content on the page. Thus ensuring that your website is easy to navigate and accessible to users will not only increase traffic but will also optimise your site for search marketing. Technical SEO enables you to do this by optimising specific technical aspects of your website, including mobile-friendliness and URL structure, which are two entities that search engines consider when creating their rankings. With the rise in mobile traffic, Google has shifted to a ‘mobile-first indexing’ approach, where Google takes the mobile version of your website as their starting point when indexing your site. Simply speaking, if you lack proper technical SEO and user-friendliness on your website, chances are that it could negatively impact the rankings of that site.
Page Speed Optimisation
In today’s fast-paced society, users are increasingly impatient and aren’t willing to wait for a slow-loading website. In addition to affecting customer experience, poor loading speeds affect your search engine ranking due to factors like bounce rate and dwell time. Major search engines, like Google, use the loading speed of websites and compare that data with their competitors in order to rank sites in organic searches. By utilizing a variety of tools to audit the speed and responsiveness of your website, I will remove any components that may be slowing your site down.
When approaching any SEO strategy with these five areas in mind, you can be assured that it is complying with industry SEO standards and is set up for sure success. While SEO might seem like a lot of work upfront, always remember that it’s a long term investment into your business. The strategies and optimisation that you do now can affect the success of your site in the long run.
Besides, that’s where I come in! I’m here to help you through this whole process. My approach to search engine optimisation is comprehensive, with each of my clients receiving their own uniquely curated SEO strategy that plays to their business’s strength. I take client communication and transparency very seriously, and I strive to clear the mystery around SEO though understandable explanations and empower the client through knowledge and reporting.
By analysing your current situation and formulating a well-rounded SEO strategy, I’m confident that it will drive targeted and relevant traffic to your website while improving its search engine visibility. If you are interested in finding out more about my digital marketing services, then please do not hesitate to get in touch. I am looking forward to working with you!
Here are just a few of the common questions I’ve been asked.
Why don’t you have SEO packages?
You may have seen leading SEO services providers offer SEO packages of varying price and size, but it is my philosophy that you simply can’t price SEO for a site before understanding the nitty-gritty details such as its competitors, top ranking keywords and site structure. That is why I offer my SEO services as a custom quote to give you the best-curated SEO service that a Lankan can offer. Try out my services, I guarantee you won’t be disappointed!
Will you bring my site #1 on Google?
SEO is a long hard battle, and if someone promises you that you can become #1 overnight, then you’ve been scammed. SEO takes time, and even then a multitude of factors affect SERP rankings on Google. I can’t promise you to become first on Google, but I can assure you that your website will be on the first page through well a laid out SEO plan. There is no denying that content is king and so to stand a chance to rank on google be sure that you write content for the reader and not for a bot. Never compromise quality for a short term SEO boost, because in the long run, its going to come back to hurt you. Choose the correct SEO provider and you’ll be reaping the benefits of free, long term, organic search traffic.