Do you know that link building is the most effective way to establish your brand as an authority in your niche? The more number of backlinks you have, the more relevance you create for your site online. Google often uses backlinks as the most important ranking signals to analyse your value for the users and help your website rank higher. Earning contextually relevant backlinks through high-quality content and other diversified strategies signify your site as being highly voted by others and causes it to rank higher in search rankings. So, auditing and fine-tuning your link building approach are crucial to improve search visibility, organic traffic, and brand awareness for your business.
While Search Engine Optimisation is the process of increasing a website’s rankings in Search Engine Result Pages (SERPs), which subsequently increases site traffic and revenue, a link building campaign is the process of actively trying to increase inbound links to your website, with the long term objective of building better SEO. Therefore link building is a crucial component of a good SEO strategy, and all business owners should be interested in building links to drive referral traffic and increase their site’s authority.
Think of a link as a quality endorsement from one website to another. Top tier websites that rely on their reputation to drive revenue, will only link to other high-quality sites. For instance, if CNN were to link to a low-quality news site, it would result in negative user experience for the user and affect CNN’s brand. Google recognises this, and they assume that high-quality websites will be careful with their outbound links, ensuring that the linked sites are of high calibre. Thus natural, organic link building is a challenging, time-consuming process because not all links are created equal.
Some link building techniques include:
- Content marketing
- Link baiting
- Leverage partnerships
- Guest blogging
- Optimised press releases
- Social bookmarking
- Blog syndication
- Broken link building
Even though Google’s algorithms are complex and always evolving, backlinks remain a crucial factor in how every search engine determines which sites rank for which keywords. In simple words, links are important because they are part of the search engine ranking algorithms and can influence your ranking positions.
As part of my link building service, I promise to deliver only the highest quality links, that will help your brand stay competitive in even the toughest of Google’s search landscapes. When you contact me, I will firstly, try to understand your target audience then analyse the types of link building techniques that are most suited for you. I will then share with you a step by step plan on how to start an effective link building campaign. As with all my services, I believe that complete transparency and effective knowledge transfer are key in communicating and leads to a better working relationship.
If you wish to improve your organic traffic, search visibility, brand awareness and take your website to the next level, don’t hesitate to get in touch with me.