SEO is integral to your local marketing efforts, as site link extensions, localised keywords, and community-driven content results in better brand and site recognition for people in your area. It is even more important if you have a business with a brick-and-mortar store or one that provides a service in a certain locality.
In 2020 giving emphasis to local SEO is more crucial than ever, with Google increasingly giving prominence to local search results and allocating a significant portion of the search engine results page traffic to the local searches.
To ensure local SEO is a significant part of your wider SEO campaign, I will work with you to get your website visible on Google Business and Google Maps as well as other local listing platforms. This local SEO first is clearly seen through the ever-increasing prominence of the map listings located near the top of the search engine results pages, whether you are searching on desktop, tablet, or mobile device. Search engines understand that providing results that are relevant to a searcher based on their current location is more important.
As search algorithms continue to evolve, search engines have been placing an increasing emphasis on local SEO, looking to favour real and reputable local businesses and brick and mortar stores over large corporations located outside of the user’s immediate vicinity, in response to certain search queries. For example, if I search for ‘best Chinese restaurant’ right now, Google would provide me with results that are nearest to me, as that’s more relevant to me than displaying restaurants thousands of kilometres away regardless of how SEO optimised they may be.
This is great news for those businesses and websites that have less time and money to put towards marketing their businesses online, as it gives them the opportunity to benefit from strong online visibility for the sole reason that they are geographically close to where that search takes place.
As an SEO expert, I offer focused local SEO services, both for large businesses seeking to enhance the local presence, right down through to small businesses who wish to broaden their local visibility. For more information, schedule a call with me, I can’t wait to hear from you.